Seth Godin has another great blog post about how tactics can drown out our strategy.

The essence of what he says, we need to focus on our strategy and not be distracted by the tactics we use to achieve them.

It's a bit like how churches might have a strategy of making mature disciples but get stuck running Sunday services because that's a tactic we know how to do and it's easy to measure success... We ran a good service, we have succeeded, however, everyone has gone home no more mature...